Joni Heinonen

Digital Marketing Specialist

I innovate and execute projects in digital marketing, web analytics, search engine optimization and search engine marketing. Creating customer oriented marketing and advertising solutions in B2B and B2C industries. My responsibilities include several digital marketing related activities: - SEO (technical and content marketing) - SEM (display and search) - Web analytics (e.g. defining and creating business KPI's in Google Tag Manager and visually presenting them in custom Google Data Studio -dashboards) - Social media advertising (e.g. Facebook & LinkedIn) - E-mail marketing - Newsletters - Website development and conversion optimization (e.g. WordPress and Typo3) - Marketing automation

Erityisosaaminen: SEO hakukoneoptimointi, Google-mainonta, web-analytiikka (Google Analytics & Data Studio)

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